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Welcome to the June edition of NewHomeNews,
an e-newsletter specifically designed for the New Home
Sales Professional.
Here, we will discover how some sales professionals are
finding success in these challenging times.
You'll also hear about some of the good,
bad and ugly mystery shops in our Shop Of The Month
segment.
Please visit our website for more information, and use the
button to the left to forward onto your friends and
business contacts.
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JOBS, JOBS, JOBS
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By Hazel Hall
Sales are up in many markets, and home builders are
cautiously beginning to add to or improve their staff.
Land acquisition and development jobs have been
popping up, and there have been a handful of senior
sales management positions that have been filled by
individuals recruited by the competition! There have
even been some division presidents moving from one
company to another in recent months.
Assuming that sales continue to improve, construction
and other industry positions should inevitably follow.
There won't be an abundance of jobs, but there will be
jobs. And hiring managers and recruiters will only be
looking for the cream of the crop.
If you're a job seeker, your resume is critical. It should
be chronological, factual and honest. Brag a little, but
don't be a legend in your own mind. For every job,
there will be many qualified applicants. Do your
homework, your due diligence. If you are granted an
interview, make sure you are punctual and
professionally dressed. Go easy on the cologne,
perfume, and make up. Turn off your cell phone. Lose
the chewing gum. And as Woody Allen once said
"80% of success is showing up." So show up if you
ever want to be considered by this recruiter or this
home builder for jobs in the future.
If you're a hiring manager, you already know that
many who lost their home builder jobs over the last
few years have been absorbed into other industries
and are no longer looking. Many talented others are
still unemployed and may be willing to adjust their
expectations of title and salary to get back into the
industry. Those individuals who appear on paper to
be over qualified have valuable experience. They
worked for your competition. You could benefit from
that experience to improve your team and your
success. Think of the words of Andrew Carnegie
when he said "My competitors can match me in a
thousand ways, but if my people are better, I have a
priceless advantage."
Hazel Hall is the President of The Hire Power, a
recruitment firm dedicated to matching talent to jobs in
the home building industry.
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Green Building Becomes Mainstream
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by Carla L. Davis
Green building and remodeling broke into mainstream
culture in the past decade, leading to a changing home
landscape across the nation.
As this landscape changes, trends are changing as well.
So, just what are the trends to be on the lookout for in
green housing?
Earth Advantage Institute, a free standing nonprofit
organization acting as the Northwest's premier green
building program, has identified 10 trends that you'll see
in 2010.
The first of these is the smart grid and connecting
home. This terminology means, simply, that energy
usage now has some accountability. "The
development of custom and web-based display
panels that show real-time home energy use, and
even real-time energy use broken out by individual
appliance, will go a long way towards helping change
homeowners' energy behavior and drive energy
conservation," says Earth Advantage.
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Shop Of The Month
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Never Bad Mouth Your Competitor
Recently we have conducted Competition Shops for
many of our clients.
Our shopper have walked into the builders models and
after looking around asked the sales person how they
compared to the other builders in the community or area.
We are shocked to hear the responses.
Although many of the responses are professional, we
have heard many sales people tell our shoppers that the
other builder sells junk.
We have also heard the sales people tell our shoppers
that if they like the competitors homes, they can build the
exact same one for less money.
Yikes! Please let your sales people know that they will
make more sales by talking about your strong points. It
not the sales persons job to trash talk the competition.
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More About Us
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The New Home Sales Connection works over 60
National and Regional builders, providing mystery
shopping services, personalized sales training and
consulting services to generate impressive sales results.
Jay Schulman, founder of The New Home Sales
Connection, has spent his 25-year career in sales,
management and training. Over the last few years,
The New Home Sales Connection has shopped
hundreds of new home sales professionals. Jay has
provided team training and one-on-one coaching to
hundreds of community sales professionals and
managers as well as provided consulting services to
numerous builders. His work with his clients
in identifying needs, creating urgency, handling
objections, closing the sale, and following up, has
resulted in increased sales for their builders.
Contact us today!
1603 Edmondson Ave, Suite 200
Catonsville, MD 21228
443-341-6821
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