New Home Sales Mystery shopping and customized training

Life's a mystery. Sales don't have to be.

Our mystery shopping programs provide simple, objective observations of your new home sales team through the eyes of professional, undercover shoppers. The end result? More sales.


Making the art of selling new homes less of a mystery

Instead of just showing you what your sales people are doing when you're not watching, we help you develop and execute new home sales strategies that positively affect your bottom line. Our bevy of mystery shopping services is tailor made to help your home development exceed your sales goals.

Live Mystery Shopping

Live, in-person sales situations held in-home by professional mystery shoppers posing as buyers

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Mystery Ear Shopping

By recording and analyzing the initial phone call, we help you identify areas of improvement

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Video Mystery Shopping

Capture real buyer interactions with your sales team and replay highlights for teachable moments.

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Competition Shopping

Find out how other home sellers are promoting, selling and closing homes

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Competitive Analysis

Use our data, reports, and recommendations to offset any of the sales tactics of your competition

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1:1 Training

We train real estate agents and brokerages to monitor and track their skill development

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Shh! It's the secret behind thousands of new home sales

Years in business
Mystery shopping moments
Sales training sessions

The New Home Sales Connection provides you and your team with a blend of Mystery Shopping Services and Personalized Sales Training to generate impressive sales results.

Call us today at 443-676-4331 or contact us online to learn more!

Industry-leading clients

I highly recommend you engage Cannonball to handle your next mystery shops!

I’ve worked with multiple mystery shop firms over my past 25 years in sales team management; Cannonball is by far the best and truly a pleasure to work with! From ease of coordinating schedules, to the quality of the video and shop summaries to finally (and most importantly) the highly credible and well-trained shoppers – our experience with the entire Cannonball process and team was head and shoulders above all other mystery shop providers I’ve experienced. And, their pricing was very reasonable – even for providing shoppers that had to travel quite a distance to our mountain communities.

Dana Keller

Vice President of Sales and Marketing, Koelbel & Co

Get a free estimate

We'll listen to your needs and provide a tailored proposal to help you drive new home sales