Competitive Shopping: outshine your competitors in home sales

Competitor analysis with secret shopping

It's like peeking into your neighbor's yard. Legally, of course. Ensure your sales team has the best curb appeal. Use our proprietary methodology that provides insights on how you directly compare to your competition in key areas relating to home sales. Identifying the KPIs which influence win rates allows you to focus on areas that will significantly impact the improvement of your home selling talents and agent differentiation compared to your competition.

Overview of Competition Shopping for New Home sales

Proprietary methodology: Unique insights into your competition

Our proprietary methodology is designed to give you a comprehensive understanding of your competitors' strategies and performance. By secretly shopping your competitors, we gather valuable data on their sales tactics, customer service, and overall presentation. This information is then analyzed to identify strengths and weaknesses, allowing you to fine-tune your approach and outperform your rivals.

Focus on key performance indicators (KPIs)

Identifying the KPIs that influence win rates is a critical part of our competitor analysis. These indicators help you understand which areas have the most significant impact on your sales success. By focusing on these KPIs, you can make targeted improvements that will enhance your team's performance and increase your market share.

Improve home selling talents and agent differentiation

With insights gained from our secret shopping analysis, you can focus on areas that will significantly improve your home selling talents. This includes refining sales techniques, enhancing customer interactions, and perfecting the overall buying experience. By doing so, you not only improve your team's performance but also set your agents apart from the competition.

Data-driven strategies for sales success

Our competitor analysis provides you with actionable data that can be used to develop effective sales strategies. By understanding what works for your competitors and where they fall short, you can create a game plan that leverages your strengths and addresses any weaknesses. This data-driven approach ensures that your sales efforts are always aligned with market demands and customer expectations.

Continuous improvement through competitive intelligence

The real estate market is constantly evolving, and staying ahead requires ongoing effort. Our secret shopping competitor analysis is not a one-time event but a continuous process. Regularly updating your competitive intelligence ensures that you remain responsive to changes in the market and always have the latest insights to inform your strategies.

Enhance your sales team's curb appeal

In the competitive world of home sales, having the best curb appeal is essential. Our competitor analysis via secret shopping gives you the tools and insights needed to make your sales team stand out. By focusing on key performance areas and continuously improving, you can ensure that your team is always one step ahead of the competition.

We'll help you identify the KPIs that matter, refine your sales approach, and equip your agents with the skills they need to succeed. With our secret shopping competitor analysis, you can be confident that your sales team has the edge it needs to thrive in the marketplace.

What are the benefits of Competition Shopping?


Gain Actionable Insights for Competitive Advantage

More than just handing over a report, we provide detailed suggestions on how your competition does things differently. Our actionable insights help you refine your strategies, ensuring you stay ahead in the competitive home sales market.


Maintain Consistent Benchmarks for Reliable Comparisons

We will always level-set with you on the types of sales criteria we'll analyze from your competition. Consistent benchmarks allow for reliable comparisons, helping you understand where you stand and what needs improvement.


Benefit from Tailored Home Selling Analysis

Our shoppers and analysts solely focus on the new home buying/selling process, ensuring you receive high-quality, relevant reports. This specialization means our insights are directly applicable to your market, leading to more effective sales strategies.


Differentiate Your Sales Approach

We help you push for differentiation, from the prospects' initial phone call to any post-close follow-ups. Standing out in these key areas ensures your team provides a unique and memorable experience, setting you apart from the competition.

Ready to transform your sales performance? Contact New Home Sales Connection today to learn more about how our Mystery Shopping Services and Personalized Sales Training can benefit your business.


Built on a legacy of sales training, we're experts in our field

New Homes Sales Connection is a subsidiary of Cannonball Moments. The Cannonball mission is to positively contribute to the wellbeing of all individuals by helping them reach their potential so they can invite and welcome an abundance of love, health, success, and joy into their lives.


The values that drive good business


We believe in a growth mindset that invites continuous improvement by viewing situations with a positive perspective.


We believe in maintaining a state of high-energy and upholding an intention to contribute to the wellbeing of others.


We embrace an attitude of contribution and worthiness to create balance, abundance, and satisfaction in all aspects of life.


We maintain our gratitude in all we do by keeping a grateful state of mind and creating alignment within all of our intentions.


When we accept our unique selves, we believe our platform matters. We strive to become our own best version and encourage others to do the same.


We work with clients to create solutions that stand the test of time.

We recently used New Home Sales Connection for video shops for our sales teams at Goodall Homes.
Todd Reynolds
VP of Sales and Marketing

The process and communication along the way was outstanding!  Setting up the shops, which is usually the hard part, was organized, efficient and set us up for a good experience.   The communication with Lauren and her team along the way was great and a couple of last-minute adjustments were made with ease.  The quality of the shopper and the videos was also excellent…no one on our team knew they were being shopped!  That has not been the case in the past.  I would highly recommend New Home Sales Connection!

Their exceptional service and valuable insights have transformed the way we approach sales and customer experience.
Mystery Shop Client

The feedback we received from New Home Sales Connection was thorough and actionable, allowing us to implement immediate changes to our processes. Their secret shoppers maintained the highest level of professionalism and adhered to ethical standards throughout the evaluation. The detailed reports we received were insightful, objective, and provided us with a clear roadmap for improvement. We greatly appreciate their honesty and constructive criticism, which has played a vital role in our growth.

I highly recommend you engage New Home Sales Connection to handle your next mystery shops!
Dana Keller
VP of Sales and Marketing, Koelbel Homes

I’ve worked with multiple mystery shop firms over my past 25 years in sales team management; New Home Sales Connection is by far the best and truly a pleasure to work with! From ease of coordinating schedules, to the quality of the video and shop summaries to finally (and most importantly) the highly credible and well-trained shoppers – our experience with the entire NHSC process and team was head and shoulders above all other mystery shop providers I’ve experienced. And, their pricing was very reasonable – even for providing shoppers that had to travel quite a distance to our mountain communities.

We've enhanced our new home sales process, ensuring we provide exceptional service to our customers.
Daniel Fischer
National Vice President Sales Training, Arbor Homes

New Home Sales Connection has been instrumental in helping Arbor Homes refine their sales presentations through insightful mystery shops. Their detailed feedback and thorough evaluations have been invaluable.

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