When in doubt, look at the data

Get competitive analysis with secret shopping

For new homes sales, we'll present you with clear data and detailed reports that you can use to develop a marketing strategy or create a sales culture that will turn prospects into home buyers

Detailed reports to inform your marketing strategy

Our Competitive Analysis service delivers comprehensive reports that break down the strengths and weaknesses of your competitors. These reports cover key areas such as pricing strategies, promotional tactics, and customer engagement methods. By understanding what works and what doesn’t in your market, you can tailor your marketing strategy to better attract and convert potential buyers.

Clear data for actionable insights

We provide clear and concise data that you can easily interpret and apply to your business. Our analysis includes metrics on sales performance, customer satisfaction, and market trends. This data helps you identify opportunities for improvement and areas where you can differentiate yourself from the competition. With actionable insights, you can make strategic adjustments that drive better results.

Developing a strong sales culture

Creating a sales culture that turns prospects into buyers is essential for success in new home sales. Our Competitive Analysis service highlights best practices from top-performing competitors, providing you with a blueprint for success. By adopting these proven strategies, you can foster a sales culture that emphasizes customer satisfaction, effective communication, and consistent follow-up, all of which are critical for closing deals.

Understanding competitor pricing and promotions

One of the key components of our Competitive Analysis service is understanding how your competitors price and promote their homes. We analyze their pricing models, special offers, and marketing campaigns to give you a comprehensive view of their approach. This information allows you to position your homes more effectively in the market, ensuring that your pricing and promotions are competitive and attractive to potential buyers.

Enhancing customer engagement strategies

Our analysis also focuses on customer engagement strategies used by your competitors. We look at how they interact with prospects, manage leads, and handle customer inquiries. By understanding their methods, you can refine your own engagement strategies to provide a superior customer experience. This includes improving your sales presentations, enhancing follow-up procedures, and ensuring that your team is well-equipped to address customer needs.

Continuous monitoring for sustained success

The real estate market is always evolving, and staying ahead requires continuous monitoring of your competitors. Our Competitive Analysis service is not a one-time report but an ongoing process that keeps you informed about market changes and competitor actions. Regular updates ensure that you are always prepared to adapt your strategies and maintain a competitive edge.

Turn insights into action

With the detailed reports and clear data provided by our Competitive Analysis service, you can turn insights into action. Whether it’s adjusting your marketing tactics, refining your sales approach, or enhancing customer engagement, you’ll have the information you need to make impactful changes. By staying informed and proactive, you can consistently improve your performance and increase your market share.

Elevate your new home sales performance

Investing in Competitive Analysis is a strategic move to elevate your new home sales performance. By gaining a deep understanding of your competition, you can develop a marketing strategy and sales culture that sets you apart. With our detailed reports and actionable insights, you can ensure your team is equipped to turn prospects into home buyers and achieve greater success in the competitive world of new home sales.

What are the benefits of Competitive Analysis?


Actionable insights

Take the guesswork out of knowing what your competition is doing.


Real Data

Attack your sales strategies with 360 degree reports that detail what's working and what isn't.


Customer driven

We can assign tasks to survey different components of the shopping experience, you will then receive valuable feedback on the event through a customer’s eyes.


Experienced Mystery Shoppers

Our team of shoppers know the new home industry inside and out. This means you get competitive insights that related to your business.

Ready to transform your sales performance? Contact New Home Sales Connection today to learn more about how our Mystery Shopping Services and Personalized Sales Training can benefit your business.


Built on a legacy of sales training, we're experts in our field

New Homes Sales Connection is a subsidiary of Cannonball Moments. The Cannonball mission is to positively contribute to the wellbeing of all individuals by helping them reach their potential so they can invite and welcome an abundance of love, health, success, and joy into their lives.


The values that drive good business


We believe in a growth mindset that invites continuous improvement by viewing situations with a positive perspective.


We believe in maintaining a state of high-energy and upholding an intention to contribute to the wellbeing of others.


We embrace an attitude of contribution and worthiness to create balance, abundance, and satisfaction in all aspects of life.


We maintain our gratitude in all we do by keeping a grateful state of mind and creating alignment within all of our intentions.


When we accept our unique selves, we believe our platform matters. We strive to become our own best version and encourage others to do the same.


We work with clients to create solutions that stand the test of time.

We recently used New Home Sales Connection for video shops for our sales teams at Goodall Homes.
Todd Reynolds
VP of Sales and Marketing

The process and communication along the way was outstanding!  Setting up the shops, which is usually the hard part, was organized, efficient and set us up for a good experience.   The communication with Lauren and her team along the way was great and a couple of last-minute adjustments were made with ease.  The quality of the shopper and the videos was also excellent…no one on our team knew they were being shopped!  That has not been the case in the past.  I would highly recommend New Home Sales Connection!

Their exceptional service and valuable insights have transformed the way we approach sales and customer experience.
Mystery Shop Client

The feedback we received from New Home Sales Connection was thorough and actionable, allowing us to implement immediate changes to our processes. Their secret shoppers maintained the highest level of professionalism and adhered to ethical standards throughout the evaluation. The detailed reports we received were insightful, objective, and provided us with a clear roadmap for improvement. We greatly appreciate their honesty and constructive criticism, which has played a vital role in our growth.

I highly recommend you engage New Home Sales Connection to handle your next mystery shops!
Dana Keller
VP of Sales and Marketing, Koelbel Homes

I’ve worked with multiple mystery shop firms over my past 25 years in sales team management; New Home Sales Connection is by far the best and truly a pleasure to work with! From ease of coordinating schedules, to the quality of the video and shop summaries to finally (and most importantly) the highly credible and well-trained shoppers – our experience with the entire NHSC process and team was head and shoulders above all other mystery shop providers I’ve experienced. And, their pricing was very reasonable – even for providing shoppers that had to travel quite a distance to our mountain communities.

We've enhanced our new home sales process, ensuring we provide exceptional service to our customers.
Daniel Fischer
National Vice President Sales Training, Arbor Homes

New Home Sales Connection has been instrumental in helping Arbor Homes refine their sales presentations through insightful mystery shops. Their detailed feedback and thorough evaluations have been invaluable.

Get a free estimate

We'll listen to your needs and provide a tailored proposal to help you drive new home sales